Swan.my.id - Wuling Air ev at IMX 2026 took a creative turn as Wuling Motors presented a vehicle transformed through a collaboration with Otoproject and SOVLO. Shown at the Indonesia Modification & Lifestyle Expo at ICE, BSD, Tangerang, on October 10, 2026, the electric car became a canvas for painted artwork alongside a wider exploration of accessories and customization.
The display offered a different way to consider a compact electric vehicle: not only as transport, but also as something owners can adapt to reflect personal taste. Rather than centering the presentation on technical specifications, the project put creative interpretation and individual expression in the foreground.
Wuling Air ev at IMX 2026 puts customization on display
Wuling Motors developed the showcase with Otoproject and SOVLO, bringing modification, accessories and art together around one vehicle. The painted exterior gave the collaboration a visible artistic element, while the broader concept explored how customization can shape the character of the car.
The presentation did not describe a new production model or announce a technical update. Instead, it used the Air ev as a starting point for creative work. That distinction matters: a collaborative display can show possibilities for personalizing a vehicle without suggesting that every element is a standard factory option.
At an event devoted to modified vehicles and lifestyle, that approach connected the car to a wider culture of design and self-expression. Visitors could encounter the Air ev as more than a finished product; its altered appearance invited them to think about how a vehicle might communicate something about its user.
Art and accessories create a personal interpretation
The collaboration combined visual art with the practical idea of accessories, two routes through which owners can make a vehicle feel more individual. The artwork turned the body into a surface for creative expression. Meanwhile, the project’s accessory and modification focus suggested a broader approach than paint alone.
Wuling did not provide a detailed list of parts or describe the artwork’s specific motifs. As a result, the central point was the combination itself: the vehicle served as a platform where different forms of customization could meet. That left the display open to interpretation instead of presenting a fixed formula for how an Air ev should look.
This flexibility also gives the project relevance beyond the exhibition floor. Drivers have different preferences, routines and ideas about what makes a car feel like their own. A creative treatment can make those preferences visible, whether through visual choices, accessories or a combination of both.
For an electric vehicle, the idea adds a lifestyle dimension to the familiar focus on mobility and technology. The display did not replace those functions; it offered another perspective alongside them. In this framing, the car can support everyday travel while also providing room for personal style.
Wuling’s view of the collaboration
Ricky Christian, Marketing Director of Wuling Motors, said the partnership with Otoproject and SOVLO showed the creative scope available for the Air ev. He described the aim as presenting electric vehicles not only as technology and a convenient mobility option, but also as part of a lifestyle and a medium for expressing an owner’s character.
Christian also said he hoped the car used as the collaboration’s canvas would inspire people to see the Air ev from a more personal and creative perspective. His comments framed the project as an invitation to explore what customization can mean, rather than simply a change to the vehicle’s appearance.
That message fits the format of the display. A painted vehicle naturally attracts attention, but the larger idea rests on how owners relate to their cars. Customization can turn a practical object into a more personal possession, while collaborations bring together different approaches to design and modification.
A lifestyle-focused presence at ICE, BSD
IMX 2026 provided the setting for Wuling Motors to present that idea to an audience gathered around automotive modification and lifestyle. The event took place at ICE, BSD, in Tangerang, where the Air ev appeared as part of the show on Saturday, October 10. The collaboration gave the vehicle a distinct role within that setting without relying on claims about new performance or equipment.
For Otoproject and SOVLO, the project placed their names alongside a shared exploration of accessories, modification and art. The available information does not assign separate design tasks to either partner, so the display is best understood as a joint creative effort. Its defining feature was the mix of disciplines brought together around the vehicle.
That combination can also help make automotive customization easier to approach. A modified car does not have to be understood only through mechanical changes. Visual treatments and accessories offer additional ways to build a distinctive look, and the Air ev showcase brought those possibilities together in one exhibition piece.
What the showcase says about personalization
The Wuling Air ev project at IMX 2026 did not set out to prescribe a single style. Instead, it presented customization as a form of choice. The painted body made that idea immediately visible, while the collaboration’s wider focus encouraged visitors to consider how accessories and creative input can shape a vehicle’s identity.
For Wuling, the display linked electric mobility with personal expression. For visitors, it offered a concrete example of how a car can become a canvas for creative thinking. The result was a lifestyle-led interpretation of the Air ev: one that placed individuality beside the vehicle’s role in everyday mobility.
