Swan.my.id - Coocaa has launched the Coocaa M1 Pro in Indonesia, positioning its Master Series television as a premium option for bright living rooms. The 4K smart TV combines Super QD-Mini LED picture technology with Matte Screen Ultra, a surface designed to reduce distracting reflections from windows and indoor lighting. Buyers can choose between 55-inch and 65-inch models.
The launch reflects how televisions increasingly serve two roles in modern homes: entertainment screens and visible parts of the interior. Wu Xuan Xue, Marketing Director of Coocaa Indonesia, said challenging light conditions in living rooms prompted the company to add reflection-reducing technology to the flagship model. Dimas Bagus Wisnu, the company’s Brand Marketing Manager, also described the television as part of a home’s overall appearance.
Coocaa M1 Pro combines matte viewing with a slim wall fit
Coocaa designed the M1 Pro around its Seamless Fitting Design concept. With a dedicated bracket, the television can sit close to the wall, while its Velvet Grey frame and Iconic Grid Aesthetic rear panel add visual details beyond the screen itself. The back uses a checkerboard-style pattern, according to the product specifications.
The screen can also display artwork when viewers are not watching programmes. Art Time 2.0 provides access to more than 200 artworks from around the world at no additional charge, turning the television into a digital art frame. This feature supports the model’s interior-focused design, although its main purpose remains watching films, television, sports, and other content.
Matte Screen Ultra uses a nanometre-scale etching process to diffuse direct reflections from sources such as lamps and windows. Coocaa says the treatment helps maintain a consistent viewing angle of more than 178 degrees. The approach targets a common living-room issue: bright light can reflect across a glossy screen and compete with the picture.
Super QD-Mini LED delivers high brightness and broad HDR support
For image production, the M1 Pro combines next-generation quantum dot technology with a Mini LED Full Array Local Dimming backlight. Coocaa lists peak brightness of up to 2,000 nits and 93% DCI-P3 colour coverage. Those specifications aim to support vivid highlights and a wide colour range across compatible content.
The television supports several high dynamic range formats, including Dolby Vision, HDR10+, HDR10, and HLG. In practice, format support can help the display present more detail across bright and dark parts of compatible scenes. The result still depends on the content being watched and the viewing conditions in the room.
Its 4K panel has a native 144Hz refresh rate, which can rise to 288Hz through High Speed Refresh mode. The higher rate is intended for fast-moving visuals, including sports and games. Coocaa does not describe this mode as the panel’s native refresh rate, so the distinction between standard operation and HSR remains important when comparing specifications.
An S+ AI Processor with a neural processing unit handles picture processing. Its 4K AI Upscaler 2.0 is designed to improve lower-resolution material, while AI Contrast Enhancer adjusts the dynamic range of SDR content. AI Motion Clarity aims to reduce blur in moving scenes, including sports broadcasts and games.
Google TV, gaming tools, and audio features round out the package
Sound comes from a 2.1-channel system with a dedicated 20W subwoofer. The television also supports Dolby Atmos and Total Sonic, while Magic Sound AI can adjust sound profiles according to the type of content playing. These features cover built-in audio needs without changing the M1 Pro’s main emphasis on its large, high-brightness display.
Google TV provides the smart television platform, backed by 3GB of RAM and 64GB of internal storage. The operating system brings the television’s smart functions together, while the listed memory and storage support its apps and other features. Coocaa has not specified additional hardware details in its launch information.
Other features focus on convenience and different household uses. Eye Care 6.0 is intended to support viewing comfort, and Game Hub provides gaming-focused tools. Find My Remote helps users locate a misplaced remote, while AI in One Meeting Mode is designed for virtual meetings from home.
Together, these functions extend the television beyond conventional streaming and broadcast viewing. However, the company’s stated priorities remain picture performance in bright rooms and a design that fits a living space. Ren Shudong, Director and General Manager of Coocaa Indonesia Branch, said the Master Series aims to combine display innovation with architectural aesthetics.
Coocaa M1 Pro prices and availability in Indonesia
Coocaa offers the M1 Pro in 55-inch and 65-inch sizes through the Coocaa Official Store on Shopee and its official distribution network. The 55-inch model starts at around Rp12 million, while the 65-inch version starts at around Rp15 million. These are launch price levels; buyers can check the official store or distributors for current listings.
The two sizes give shoppers a choice between a more compact large-screen option and a bigger display for a spacious room. Before choosing, buyers may want to consider viewing distance, wall space, and how much ambient light reaches the screen. The Matte Screen Ultra feature is particularly relevant in rooms exposed to daylight or strong lamps, while the 144Hz panel and gaming tools may appeal to users who also play games.
With its high peak brightness, matte surface, smart platform, and art display mode, the Coocaa M1 Pro brings several features together in one flagship television. Its pricing places both sizes in the premium segment, and its defining pitch is clear: a large 4K screen designed to remain usable and visually integrated in a bright, lived-in home.
